Since it’s rebranding week, I thought I would also share the mood board I’ve been working with for the new look. It’s all about the cool, clean, simplicity with Carole + Ellie personality and craftiness. I’m dying for a pair of these Swedish Hasbeen clogs and I definitely need to plan a trip to Mons Klint in Denmark (so stunning!).
Today is the day! I finally get to show you all what I’ve been working on behind the scenes for, what seems like, ever. THE NEW LOOK!
The new square logo is so wonderfully bold and graphic in jet black and Open Sans Extra Bold 800 (a FREE google font). It’s got Scandinavian style and simplicity without losing any personality. I’m totally in love.
I really like watercolor but the old blog logo wasn’t doing it for me anymore. It wasn’t easily reproducible in other mediums and it didn’t properly represent exactly what the feel and content of the site really is (or at least what I hope it will be). Also, I am super happy to trade in the link text lines for real super cool buttons that add more interesting navigation to the site. I hope you’ll poke around a bit and try it all out!
I’ve kept some references to some of the old style of Carole + Ellie, like the watercolor in the new masthead. I love watercolor, it’s my favorite paint medium so it made sense to keep it incorporated somewhere. Just not in the logo. And I’ve kept the blue but slightly tweaked it to be a fresher teal blue.
Possibly my second favorite part of the new look is my new secondary design elements font, Manhattan Darling. Seriously guys, I couldn’t fall asleep the night I bought it because I was so excited about using it the next day. Talk about font nerd Christmas!
So, click around, guys. Tell me what you think in the comments. I’de love to hear from you!